Roofly Privacy Policy

This Privacy Policy explains how Roofly ("we," "us," or "our") collects, uses, stores, and shares your personal information when you use our real estate website.

By using our Platform, you consent to the practices described in this Privacy Policy.

This Policy applies to

• All visitors and users of theroofly.com
• All data collected via our website, forms, analytics tools, and cookies.

Information We Collect

We collect the following categories of personal data:

Identity & Contact Information

• Full name
• Email address
• Phone number (if provided)
• IP address

Behavioral and Technical Data

• Device information
• Browser type
• IP-based location
• Session activity (e.g., pages viewed, search terms)

Property Listing Information

• Property details, images, and location
• Content you upload or submit

We do not collect:

• Payment details
• Biometric or sensitive data
• Voice/video inputs
• Messaging content (no messaging features supported)

Our Platform is not intended for users under 18. We do not knowingly collect data from children.

How We Use Your Data

• To provide and maintain access to our services
• To allow you to submit or browse property listings
• To ensure site security and detect potential misuse
• To understand site performance and user behavior
• To send marketing communications (only with opt-in consent)

Legal Basis for Processing

• Consent – For marketing and optional cookies
• Contractual necessity – To deliver platform functionality
• Legitimate interest – For analytics, security, and fraud prevention
• Legal obligations – Where required by UAE authorities

Cookies and Tracking Technologies

• Analyze usage patterns
• Remember user preferences
• Improve site performance

You will see a cookie banner on your first visit where you can opt in to non-essential cookies.

Sharing of Personal Data

• CRM Providers – If you choose to connect your data via an integrated CRM system
• Service Providers – For hosting, analytics, and technical support
• Legal Authorities – When required to comply with legal obligations

We do not sell your personal data.

Data Retention

• Browsing data: 12 months
• Listing and account data: Until deleted or deactivated
• Opt-in consent records: 5 years

Your Rights (Under UAE Federal Law No. 45 of 2021)

• Access: Request a copy of your personal data
• Correction: Request corrections to inaccurate data
• Erasure: Request deletion of your data (unless legally restricted)
• Objection: Object to certain processing activities
• Withdraw Consent: Revoke consent at any time for marketing or cookies
• Portability: Request transfer of your data to another platform (if applicable)

Security

• SSL encryption
• Firewalls and intrusion detection
• Access controls and user authentication

International Transfers

We store data within the UAE or in jurisdictions approved by the UAE Data Office. Any transfers outside the UAE will follow recognized adequacy rules and contractual protections.

Updates to This Policy

• Post the revised version on our website
• Indicate the effective date at the top of this page

Contact Roofly

If you have any questions or concerns about this Privacy Policy or your data rights, please contact: